You searched for: "Seminar 1988%3A Media And Media Research"

The results has been filter on Tags containing Television.
ANA has found 6 results for you, in 193 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Towards a European standard for television audience measurement

The paper discusses the way in which new media are likely to develop in the immediate future and considers the implications of these changes for audience measurement systems across the European market. Existing systems are largely designed for...

Catalogue: Seminar 1988: Media And Media Research
Author: Tony Twyman
June 15, 1988
×

Citation

Twyman, T. (1988a, June 15). Towards a European standard for television audience measurement. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/towards-a-european-standard-for-television-audience-measurement


Research papers

Satellite television-establishing the pan European audience

Before deciding on the best method to measure this audience it is essential to determine both what is to be measured and how the results are going to be used. In terms of what to measure, there are two components in the Pan European Television...

Catalogue: Seminar 1988: Media And Media Research
Author: Sian Lloyd
June 15, 1988
×

Citation

Lloyd, S. (1988a, June 15). Satellite television-establishing the pan European audience. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/satellite-television-establishing-the-pan-european-audience


Research papers

Peoplemeter and scanner-method

Two methods of measuring television audiences are used in the Netherlands: 1. The electronic Peoplemeter, for which respondents have to press buttons to report their actual viewing behaviour and 2. The Scanner-method, which uses the day-after...

Catalogue: Seminar 1988: Media And Media Research
Author: Paul van Niekerk
June 15, 1988
×

Citation

van Niekerk, P. (1988a, June 15). Peoplemeter and scanner-method. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/peoplemeter-and-scanner-method


Research papers

Video recorders

The paper reviews the extent to which the video recorder has become an important, and complicating, part of the television audience scene - with implications for all sections of the industry, including researchers. Within a year or two ownership of...

Catalogue: Seminar 1988: Media And Media Research
Author: Roger Gane
June 15, 1988
×

Citation

Gane, R. (1988a, June 15). Video recorders. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/video-recorders


Research papers

Print media and television in the SummoScanner

This paper describes how far SUMMO has been able to go with its attempts to cover as many medium types as possible within one single source research instrument while maintaining a high degree of between- media comparability; it also outlines the...

Catalogue: Seminar 1988: Media And Media Research
Author: Harold de Bock
Company: Burke, Inc.
June 15, 1988
×

Citation

de Bock, H. (1988a, June 15). Print media and television in the SummoScanner. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/print-media-and-television-in-the-summoscanner


Research papers

The emergence of the pan European audience: The relevance of the PETAR data base for planning and evaluating multinational campaigns

The publication of the first PETAR survey now enables advertising agencies to analyse the comprehensive media impact of multinational TV campaigns for the first time. In this paper I would like to examine how one particular advertiser is using the...

Catalogue: Seminar 1988: Media And Media Research
Author: Bruce Roberts
June 15, 1988
×

Citation

Roberts, B. (1988a, June 15). The emergence of the pan European audience: The relevance of the PETAR data base for planning and evaluating multinational campaigns. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-emergence-of-the-pan-european-audience-the-relevance-of-the-petar-data-base-for-planning-and-evaluating-multinational-campaigns